Founder's Diary
Lessons From Building the Business
Muhammad Aslam Qadri has been building brands out of Karachi since 2020. This is where he writes down what the work has taught him, one note and one conversation at a time.
In his words
The Quote Wall
Short notes from the shop floor, the factory and the road. Click any card to see it full size. New ones are added as they are written.
On camera
Baatein With Aslam
The same lessons, at length. Straight talk for shopkeepers, distributors and anyone building a brand in Pakistan. Every episode so far is here, newest first.
Customer Bargaining Kyun Karta Hai? Price Nahi, Value Samjhao!
Udhaar Band Karo? Dukandaron Ki Sabse Bari Business Mistake
How to Build a Successful Brand in Pakistan. Copy Karke Brand Nahi Banta!
Rate Kam Kar Ke Bechogay? Client Ki Jeet Ya Shopkeeper Ki?
Customer Aata Hai, Sale Kyun Nahi Hoti? How To Increase Sales in Your Shop
VEE Perfumes Affordable Premium. How Did We Get Success?
Customer Dobara Kyun Nahi Aata? How Can We Be a Good Salesperson?
Business Shuru Karne Se Pehle Ye 1 Galti Kabhi Mat Karna
Trading Ya Business? How To Be a Rich Person?
How We Started a Perfume Brand. My Entrepreneurial Journey (Part 2)
7 Saal Tak Main Camera Se Door Kyun Raha? My Entrepreneurial Journey (Part 1)
Work with us
Build Something With Us
If something here sounds like your own problem, bring it to us. Manufacturing, white label or supply, the conversation starts the same way.