About Haleema International
Ideas Today. A Brighter Tomorrow.
A Pakistani company building consumer brands, manufacturing quality products and connecting them with markets at home and abroad.
Our story
From One Idea to an Ecosystem of Brands
Haleema International started in 2020 with a simple belief: Pakistan can produce consumer products that match international quality and taste. That belief became Melina a premium gourmet syrup range created for cafés, restaurants and home baristas.
As demand grew, so did the ecosystem. Fruit purées, iced tea syrups, coffee, frappé mixes and ice pops followed. Fragrance arrived with VEE by Melina. Today the company designs, manufactures and markets products across beverages, lifestyle and everyday consumer categories and helps other businesses do the same through white label production.
What has not changed is the approach: build products people enjoy, keep quality consistent, and treat every customer as a long-term partner.
At a glance
- 2020Founded in Karachi, Pakistan
- 4Consumer brands under one company
- 50+Product ranges across beverages and lifestyle
- HalalRegistered production
- B2BWhite label and wholesale supply
- GlobalExport-ready documentation and packaging
Founder’s message
Great products create great opportunities.
We built this company around people as much as products. Every new flavour, package and partnership is a chance to create work, skills and opportunity here in Pakistan and in the markets we reach.
Founder & CEOMuhammad Aslam Qadri
- PeopleSkills, jobs and long-term relationships.
- ProductsQuality people can taste and trust.
- MarketsLocal roots, global horizons.
- ProgressSteady, responsible growth.
What drives us
Mission, Vision & Values
Our Mission
To create and manufacture products that bring quality, value and everyday enjoyment to customers and reliable supply to the businesses that serve them.
Our Vision
To grow into a trusted Pakistani consumer group whose brands are recognised at home and across international markets.
Our Promise
Consistent quality, honest communication and partnerships that are built to last beyond a single order.
- QualityConsistent standards in every batch we produce.
- InnovationNew flavours, formats and ideas, developed in-house.
- ReliabilityDependable supply and clear timelines.
- FlexibilitySolutions shaped around each business we work with.
- ResponsibilityHalal-registered production and responsible sourcing.
Our journey
Built Step by Step
Growth has come one product, one partnership and one market at a time.
- 2020The beginning
Haleema International is founded in Karachi and launches Melina, a premium gourmet syrup range for cafés and home baristas.
- NextThe range grows
Fruit purées, iced tea syrups, sugar-free options, coffee, frappé mixes and ice pops join the line-up as café and retail demand grows.
- ThenBeyond beverages
VEE by Melina brings fragrance to the group, and white label production opens the door for other businesses to build their own brands.
- TodayAn ecosystem
Four brands, B2B supply for cafés, hotels, retailers and distributors, and export-ready operations for international buyers.
The ecosystem
Four Brands, One Company
MelinaPremium beverage solutions
VEE by MelinaFragrance and modern luxury
Mimi Ice PopsFun, refreshing, made for business
Sharbat WalaA new take on a classic
Work with us
Let’s Build What’s Next
Looking for a manufacturing partner, a distribution opportunity or a supplier you can rely on? We would like to hear from you.